Pinterest Has Blown My Mind

 

I’ve used Pinterest before. I like Pinterest. In my time I’ve found it to be a great platform to find memes on, and to find a nice recipe or two to try cooking. Never would I ever consider before this class that there would be legitimate marketing potential on this platform. This is just due to my own experience on the app when I was a kid. I loved memes, and Pinterest was full of them. I downloaded them and showed my friends for a laugh, and never once did I take notice of an ad or go onto the platform for any sort of corporate exchange.

 

So when I say that I was shocked at the statistics in the textbook concerning the spending habits of Pinterest users, I am understating the world-shaking shift in view I undertook. This is just one that I found absolutely crazy, the textbook states that “93% of Pinners use Pinterest to plan purchases.” I have never once viewed Pinterest as a platform that would ever get even remotely close to my wallet, but there is a whole 93% of users of the platform that would heavily disagree with me. This is mind-blowing to me. I think a large part of my shock comes from the fact that I don’t think I’m exactly the target audience. I have little to be interested in on Pinterest anymore, so chances are that they got heavier on marketing over the years, but still that shift is completely unprecedented in my brain. Yet after reflection I guess it does make sense. My mom uses Pinterest for many different clothing purchases and such so I suppose I have experienced a real world example of that marketing working. After all, Pinterest is marketed heavily towards fashion and health and beauty products, so it adds up after all. Regardless, I am just completely flabbergasted at the effectiveness of marketing on Pinterest, and cannot wait to learn more about it.