TikTok is Pretty Rad

 I use TikTok pretty regularly and it makes me feel bad sometimes. I hate when I catch myself doom scrolling and I realize how much time I’ve wasted on literally nothing. Although, I’m just like many other people of my generation that find TikTok to be very addicting, which plays into why this platform is so good for marketing online.

 The way TikTok works is very unique and has propelled forth a revolution of content that is seconds long, rather than longer content that must keep audiences invested. As someone keeps scrolling they are exposed to a wide variety of different media. So as I, as a avid TikTok consumer, continue to scroll through my feed it would make complete sense for companies to get in on this short-term content action to make a profit. They do just that. I see ads all the time on TikTok, and they’re in the exact same content structure as regular content. I see this fact as very beneficial because they play into the addictive nature of the app, and even I sometimes see myself getting sucked into the ad because I just see it as regular content. TikTok’s addictive nature plays a key role in advertising on the app, and I definitely see the benefit.