To the younger generations, many social media platforms of old have grown stale. They’re unused, undervalued, and are on their way to a grave that is dug by new generations. Snapchat is not one of these. Snapchat, though viewed as a platform that is unprofessional, is one of the most effective marketing tools on the internet.
I was at one point unaware of the success that digital marketers have had on
Snapchat. I always have used the app as more of a chatroom of sorts, only to
answer DM’s and text with people I’m not comfortable enough with to give my number
to. Never did I bat an eye at the multitude of ads that are quite literally sneaked
into my viewing. My mind is seriously boggled at the statistics I saw on the
successes of Snapchat marketing. Ads are 2x more viewed than that of Facebook,
they have an astronomically low cost, and they’re extremely effective in sales
due to the fast-paced nature of the network.
Not only this, but marketing with Snapchat plays into the role that I personally have lent it. I don’t like giving out my phone number, but Snapchat is a more comfortable medium for communication. The same goes for marketing. Snapchat is a very accessible, comforting platform for one on one interaction with a potential customer. This can make advertising much more personal, and can provide for blossoming relationships that are not seen on other social networking platforms. I’ve been a big fan of Snapchat for a long time, and this adds onto that respect. Snapchat is a fantastic network for advertising and their statistics shocked me to say the least.
I would have to agree that Snapchat is truly an underrated social media platform for marketing.There are multiply ways a company may get there brand our product out there using Snapchat. One of the major ways at least I see is using influencers that have big followings. Some times I will spam through my friends stories and end up on a influencers account and kind of get sucked in to them opening up a new product.
ReplyDeleteI disagree with Snapchat being an underrated social media platform. I personally despise snachat due to the artificiality of the snap culture. Sending a million streaks and random photos doesn't allow one to foster a genuine relation with another person. Whenever I think of talking to someone on snapchat, it usually involves sending useless streaks or snaps and waiting hours for someone to respond. I feel as snapchat just fosters a phone addiction with a million notifications that add nothing to your life.
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