Intro To Social Media Marketing

To be completely honest, I never thought of social media as something complicated or needing a lot of effort. That is, until I read Chapter 1 of Essentials of Social Media Marketting by Michelle Charello. Social media is not only much more complex than I thought on the technical spectrum in terms of setting up and developing software online, but also more complex in how it relates to the business world in its many marketing opportunities, metrics that it provides businesses, and even potential career opportunities.

To say that I was dumbfounded as I continued to read would be an understatement. I never truly realized how valuable social media is from a marketing perspective, but looking back after reading it makes a lot of sense. With statistics like 22.8% of users reporting that they see social media ads from all of their favorite brands, it’s no wonder why social media is such a valuable opportunity for businesses to continue to grow and reach new demographics via a new, intuitive marketing strategy. Social media is so universal it is in today’s age one of the most, if not the most, effective marketing tactic. And another concept I never really thought of was the consumer playing the role of marketer as a content creator for a brand, but that also has become apparent to me after reading. Reading about the effective strategy Doritos employed of using customer created videos to use as an advertisement made me think about how businesses may use this strategy today in such a social media oriented society. The main scenario I see this happening in is companies sponsoring content creators that are already users of their products to emphasize the product more to their fanbase via either an already-made advertisement placement or the creators directly telling their fanbase about the good or service. This is a strategy I also was somewhat unaware of until reading this chapter, but looking back on it I find it almost ignorant of myself that I never noticed it before.

 I also failed to realize the amount of job opportunities that social media provides in the marketing world. I always figured that companies don’t hire exclusively for these positions and almost push them to the side in a way. I suppose this is from my prior experiences of school-ran organizations where the responsibility of being a social media creator for the organization was considered something of a small, extra job to stack on top of their primary work. Seeing how companies really do outsource in some regards, and take initiative to employ those who can help provide a jump to their social media marketing is something that makes me interested in this class much more. That perhaps I, after pursuing PR at ONU, can maybe snag one of these jobs. But in conclusion, I have learned much about the world of social media marketing already within this first chapter, and am excited to learn more.

Intro to Dogs 1021.01

 

I’d like to welcome you all to an educational virtual course on the history, temperament, activities, demeanor, and overall existence of my dogs Apollo and Khloe. It does not feel like long ago that I adopted them, though it was nearly four years ago. Yet here they are, ten times bigger than they were when I first saw them. Apollo and Khloe are biological siblings, and it shows! They’re both boxers so they’re full of energy constantly, and that leads to some rather interesting days to say the least. They’re both in constant need of attention, be it play time, cuddles, treats or whatever the case may be. I love them and they’ve been my best friends for the past 5 years.

Now that you all know them just a little bit more, let’s dive into today’s story with the two gremlins. Today was Thursday so that means I spend a majority of my day on campus rather than at home with my dogs. So I woke up early this morning at 6 AM, grabbed myself a cup of coffee and made them breakfast. We all ate together and then I gave them some play time before I left for class. That playtime consists of playing fetch, chasing them around the house, playing hide and seek, and really giving them that attention that they so love. It makes me happy to make them so happy. It really doesn’t take a whole lot out of my day to make theirs significantly better, and that is something I wish all dog owners would consider more often. But alas, as the time of play diminished my 8 AM drew closer and I had to depart. I always leave by telling them to “Have fun, be safe, and wash your hands!” I hope they heed my warning, hygiene is important after all.

After class, I arrived home at around 6:30 to the best part of every single day in my life. I walk in the door, they hear my entry and I am immediately met with the task of catching two 80-pound cannonballs of love hurtling at me at the fastest speed possible for them. After today’s joyous reception of treats, pets, and fetch, I sat down and ate some pizza while Apollo stared at my plate in hopes that I might give him a slice, which in this house is not an unrealistic expectation. We treat our dogs like family here, in every sense of the word. They deserve the best this life has to offer them, after all they only have it for so long. Yet today he did not receive any pizza, because I was rather hungry. Then I got comfy and started writing this, thus leading us to the present moment of me writing this. That’s all I’ve got for today, stick around to find out more about Apollo, Khloe, and the various shenanigans that they will undoubtably partake in!